Marketing webinar Webinars are attractive channels to address a well-segmented target audience. The marketing webinar puts us in front of a pre-qualified audience that has identified in our brand, a relevant theme and attributes to enrich their business, profession or solve a problem. Today more than ever, companies have seen the need to get to know their customers better and better through various strategies that provide them with accurate results. One of the most effective techniques has to do with Neuromarketing , whose objective is to know and understand the levels of attention that people show to different stimuli. This practice has the purpose of predicting the behavior of consumers, while analyzing the emotional impact that a promotion can generate.
With this information, the brand will have the opportunity to get to know the consumer in depth and, if necessary, refine their marketing strategies . As we have executive email list just mentioned, this tool that explores people's neural activity seeks to find out what stimuli they react to; if they do it in a positive, negative way or if they simply do not pay attention. It is necessary to know that it is not a question of manipulating the mind and interests of consumers, but of knowing and understanding them so that the created strategy guides towards the final objective achieving sales. Given the importance that it has, through this article we want to let you know what is the best way to take advantage of the application of Neuromarketing in a company.
Neuromarketing Strategies on which Neuromarketing is based Attracting the attention of our Buyer Persona is the task, and Neuromarketing through certain strategies can do it; that is why it is so necessary for companies, taking into account that the competition is increasingly high. In this context, the practices that generate optimal results are STIMULATE THE SENSES . One way to do this is through the use of colors, which has been shown to influence consumer behavior to some extent. The idea is to do it, according to the nature of the product, with the other senses; in such a way that people can associate the brand with a taste, sound, aroma. AROUSE EMOTIONS . The intention of this strategy is to generate a reaction in the users, whom through our website, blog or social networks we will "attack" with the use of intense emotions.
