ASO also focuses beyond ranking in App Store searches to ranking in categories within App Stores. Categories provide users with popular directory-like functionality for app discovery. Unlike web directories, however, people use app categories. An app's visibility in the category results largely depends on the volume of installs and reviews, so to perform well, it is important to have a good performance in the App Store search as well. than a paid promotion plan to drive those installs and ratings. SEO When we think of search engine optimization, we think of website promotion. With app content becoming more entrenched in search engine results, SEO is no longer limited to websites.
The trend started with app indexing, which allowed search engines to crawl and index an app's content and included the ability image masking service to install an app with the push of a button. placed directly in search engine results. Embedding app content in search results also offers new ways to track data. Google Search Console recently became available to apps, providing troubleshooting and search performance data such as keyword-level impressions and clicks. This is also essential for properly configuring and testing application indexing. Application indexing For in-app content to show up in search engine results, the in-app content must be indexable with added deep links.
Google provides comprehensive guides on implementing app indexing for Android and iOS. Another benefit of app indexing is that app pages appear more prominently in mobile search results than mobile web pages, with the app logo embedded in the snippet. For example, in the search results for “la cucina veneziana,” which happens to be my favorite Italian restaurant, the Yelp result is app content, while the TripAdvisor result is a mobile-friendly webpage. As you can see from the screenshot, the app result includes the Yelp logo, which makes it more likely to be noticed. Google mobile search results displaying Yelp app content Install button SEO provides additional opportunities to promote an app by including an app install button directly in search results.