"Anything the phone number list mind can conceive and believe it can achieve."
You can talk about everything good phone number list content marketers should do to attract and retain customers – content strategy, content documentation, content integration, etc., but desire is numero uno. Everywhere I travel, I hear the phone number list objection - most marketers just don't have the desire to be THE information resource for their customers and prospects - they don't want enough of it. They talk about content marketing as a chore as a checklist of things to do during the phone number list day, not as a basic customer service necessary phone number list for business survival.
"Faith is the 'eternal elixir' which gives life, power and action to the phone number list impulse of thought!"
Wanting to is one thing, believing that you can be the phone number list information expert in your industry is another. When we launched Content Marketing Institute, we firmly believed that we would be the information resource for our industry. It was indisputable. It was just a matter phone number list of time, energy and perseverance.
You rarely see that kind phone number list of faith with non-media companies. Corporate brands should take a page from media companies in this regard . When I worked at Penton Media (a large B2B media company) and met with our brand editors, they definitely believed that their brand was the primary news provider in the phone number list space. It wasn't a problem…it was just. This is exactly the kind of faith you need to be the expert in your field.
Should you use employees for your phone number list content creation efforts? Yes.
Should you use clients for your content creation efforts? Yes.
Should you use freelancers and external partners for your content creation efforts? Yes.
My friends, there is no one way to be the leading content expert for your industry . That said, if you have the phone number list ability to apply resources from a number of areas, both internal and external, do so. Brands that do it right have a phone number list content manager (leads the content strategy), an editor (oversees the process), content creators (internal and external), content producers, and content auditors.