Jul 28, 2022
In Welcome to the Tech Forum
A few years ago, I worked at ReferralCandy, a referral program SaaS company. The ReferralCandy blog was popular. We were publishing tons of content and getting significant traffic. But none of our content mentioned the product or any of the product’s features. Looking back, I think it was possible—at least in my opinion—to consume every article on the blog and yet still have no idea what ReferralCandy did. Don’t get me wrong. This is not an indictment of my previous workplace’s content marketing strategy. In fact, if you consider the timeframe, it wasn’t even “wrong.” Back then, the prevailing sentiment was that content wasn’t supposed to “sell,” only educate. Many companies were doing the same thing—creating content, generating tons of traffic, yet failing to promote their products or features. But this all changed after I watched Tim’s Blogging for Business course. I discovered product-led content. What is product-led content? Why is product-led content important? Is product-led content right for you? How to create product-led content Product-led content examples What is product-led content? Product-led content is content that helps the reader solve their problems using your product. recommended name is what makes affiliate marketing such a powerful pillar of digital marketing. Here we’ll walk you through our whatsapp number list step-by-step guide to using affiliate marketing to reach more of your audience. This is not a hard sell. It’s not an aggressive pitch either—we’re not pulling people to the back of the room to buy the products like a personal development seminar. Instead, it’s done naturally by strategically weaving your product and its use cases into the narrative of your content. Here’s an example of how this works. We recently published a list of ways to get backlinks. Under each tactic, we explain how you can find different link opportunities and prospects you can pitch. But to do that, you need a tool like Ahrefs. So, as we explain each step, we also show the reader how to use our tool to execute it. Example of product-led marketing on the Ahrefs blog. And this is how we naturally insert our product into the problem-solving narrative. What is not product-led content? Not every piece of content you create around your product is product-led content. Some content, like help articles, product-related announcements, and landing pages, has other purposes like directly promoting your product. This is not product-led content.